Don’t expect Joshua v Wilder anytime soon.. The reason.

The romantic idea that a momentous collision between Anthony Joshua and Deontay Wilder will materialise in the coming months sounds mouthwatering to those of us who are eager for a unified king of the heavyweights, however beyond the posturing and call outs, there are many reasons that lead me to believe that the fight is far from reality.. Anthony Joshua 20-0 (20 Ko’s) has been champion for only half the time of his American counterpart yet is a more universally recognised household name, mainly attributed to his April 2017 bout with Wladimir Klitschko. Deontay has a huge personality and an impressive set of credentials, but outside of his native Tuscaloosa he is scantly recognised by anyone outside of boxing circles, a fact that is partially attributed to lack of network tv exposure and the lack of marquee name opposition.. Following his recent rematch knockout of the overmatched Bermaine Stiverne, Wilder took the opportunity to call out Anthony Joshua’s name, questioning whether the unified champion was ready for what he regards as a test, making it appear as though he’s eager to make the monumental clash happen.. In public Wilder is portraying himself as the initiator of the negotiations, although in the privacy of the deal breaking, he’s actually pricing himself out, making it clear to all internally involved, that he wants no part of this fight becoming an immediate reality.. The heavyweight championship of the world is a business, and without the numbers balancing, nothing springs to life.. The numbers involved in this case are outbalanced.. Anthony Joshua in two fights has grossed £30 Million and sold over 140,000 tickets, regardless of pay per views.. He’s a public icon in the Uk and would more than likely be the major attraction if the bout were to sail this side of the pond.. in comparison, Deontays numbers are embarrassing.. In over two years he has barely faced a recognisable opponent and in his last two defences, has barely grossed £2 Million and had sold a poultry 11.000 tickets even including an appearance in his own home town.. Although in the infancy of negotiations for a clash with Joshua, Wilder is demanding a 50/50 purse split, a demand which carries literally no weight in business terms.. Joshua holds the cards.. He’s currently the linear, unified champion with a magnetic pulling power universally and a financial portfolio to outgun anything Wilder has achieved in a lengthier reign.. Eddie Hearn knows full well who has the upper hand in the negotiations and has no intention of allowing Wilder or promoter Dibella anything close to their current demands... If Wilder continues with his unreasonable demands, he solely will be the reason we don’t see this bout anytime soon, a shame because with all business issues aside, both fighters are relatively evenly matched and with a reasonably agreeable purse split could top both men’s career earnings to date, plus heighten both fighters popularity.. Lets hope this fight isn’t the Lewis v Bowe of the millennium.